"The PRIMI’s ambition is to become the benchmark transmedia cluster for southern Europe and the Mediterranean."

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12 April 2011 / Logiciel / Conseil / ESN, Microélectronique / IOT, Média
An Interview with Bertrand Fribourg, Director of the PRIMI

The result of the merger of MedMultimed and Pôle Sud Image, the PRIMI brings together a new network of SME/VSE’s from the digital and media fields to provide a response to new media uses and the transmedia phenomenon where television, cinema, the Web, video games and mobile telephony converge. This is a new challenge for the Provence-Alpes-Côte d’Azur region, which will need to “reinforce its expertise in the field and attract key sector players,” insists the PRIMI’s director, Bertrand Fribourg.

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