The Aix-Marseille region is now on the radar in the French digital economy. Since receiving its first metropolis label in 2014, the Provence region, along with 12 other major French cities, was awarded on 3 April 2019 the new “Capital” label issued by the Ministry of Economy. Pascal Lorne, President of the new Aix-Marseille French Tech Région Sud Capital, plans on using this limelight to boost the territory’s attractiveness.