Tourism / Retail

MARSEILLE IS UNDERGOING A METAMORPISIS. THE JAPANESE PEOPLE HAVE A DEEP APPRECIATION FOR PROVENCE, ITS CLIMATE, ITS CULTURE. TOYOKO INN IS CONTRIBUTING TO THE INCREASING VISIBILITY OF THE AREA.

TOYOKO INN – Hotel Industry - Japan

A Vibrant Synergy Between Retail and Tourism in Provence

For investors, tourism and retail activities are linked together when considering the overall economic appeal of a territory. Thanks to the development of the cruise ship sector and the organization of major international events in Provence, there has been a huge amount of growth in the tourism sector, which has led to increased retail development in areas such as business franchises and concept stores. Notably, the surge in the number of tourists to Aix-Marseille-Provence in recent years has convinced major global brands such as Apple, Starbucks, and Tiger to open stores in the area.

By creating new retails hubs for tourists, such as the exquisite Terrasses du Port shopping center overlooking the sea in Marseille or the designer outlet village in Miramas, Provence has become a major shopping destination while still maintaining its natural, cultural, and heritage traditions that are so attractive to international visitors.

These new retail and tourism synergies are all the more important because they create opportunities for related sectors such as hotels, restaurant, or leisure activities. In the end, it’s the entire territory that wins as there is greater economic activity and more jobs.

Tourism Investments
Tourism Investments

Franchises & Concept Stores
Franchises & Concept Stores

Silhouette
PROVENCE PROMOTION