MIPIM: the world's #1 real estate event is an exceptional showcase for Aix-Marseille-Provence

MIPIM: the world's #1 real estate event is an exceptional showcase for Aix-Marseille-Provence
09 March 2023 / invest in provence

Discover why Aix-Marseille is a leading Euro-Mediterranean business hub at stand R7 – E57

From March 14 to 17, 2023, a team of top stakeholders from the Aix-Marseille metro area — Euroméditerranée, the Port of Marseille Fos, the Marseille Provence Airport, Provence Promotion in conjunction with the Aix-Marseille-Provence Metropolis, and the One Provence territorial marketing agency — will join forces at stand R7 – E57 at the MIPIM international real estate exhibition in Cannes, France. The goal is to promote Aix-Marseille’s major projects and the land and real estate opportunities available for companies in the metro area, which is one of France’s top destinations for international investment.

As part of the Aix-Marseille mission at MIPIM, Provence Promotion is organizing a Choose France conference entitled “BEING THE #1: France’s Secret to FDI Success”. The conference will be held at the Verrière Californie space of the Palais des Festivals in Cannes between 11h15 and 12h15 on March 16 and is being hosted in partnership with other prominent French metro hubs — Grand Paris, Greater Lyon, Lille Metropole, and Grenoble Alpes — to present a united vision of France’s economic assets and to celebrate the best foreign investments in the country.

As one of the prime Euro-Mediterranean economic hubs, Aix-Marseille always has a busy schedule of meetings and welcome events at its MIPIM stand. There will be daily B2B meetings, conferences, and presentations of major projects that represent both current and future opportunities for investors and companies interested in the Aix-Marseille-Provence metro area.

A Choose France conference presented by five major French metro areas

While the MIPIM exhibition is an excellent opportunity for Provence Promotion to meet international entrepreneurs and investors, it’s also a chance for the agency to connect with other leading French economic development and attractiveness agencies. This is why, for the third consecutive year, Provence Promotion has taken the initiative to organize a special conference in partnership with economic development agencies for some of the main French metro areas. This year’s conference will feature Hello Lille, Choose Paris Region, Aderly (Lyon area), Grenoble Alpes, and Provence Promotion. The goal is to highlight the collective ambition of French metro areas to enhance France’s position as the number one destination for international companies in Europe by emphasizing the diverse economic development opportunities available and the wide range of customized investment support offered to incoming investors and companies.

Having already reduced corporate taxes and made labor laws more flexible, France’s economic attractiveness policies are now focused on facilitating the planning and logistics that are required for companies to set up in the country. Because economic development is one of the major responsibilities of French metro areas, the MIPM real estate event is a great platform for French metro agencies to present major sites that will be of interest to international companies (Euroméditerranée in Marseille, Euralille in Lille, Lyon Part Dieu, Paris Saclay, etc.).

Join us on March 16 at 11h15 at the Verrière Californie in Pavillon 5

Featuring presentations by:

  • Talent Garden for Hello Lille
  • Kadans for Choose Paris Region
  • Horiba for Aderly – Only Lyon Invest
  • Applied Materials for Grenoble Alpes
  • Maison.fr (HomeServe) for Provence Promotion.

While the different French metro areas may compete on certain issues, they also know how to work together to convince international investors to choose France!

Aix-Marseille’s program for its MIPIM stand

The Choose France conference is part of an extensive program of activities proposed by the partners at the Aix-Marseille stand.

On Wednesday, March 15 at 11h30, a conference will be held to discuss the opportunities related to Aix-Marseille being named the European Capital of Innovation. Key stakeholders from the metro area will attend the event.

Euroméditerranée, which is a national EPA public investment project to create a sustainable business district of the future on a 480-hectare site in the heart of Marseille, will also make several presentations at the MIPIM event, including:

  • Wednesday, March 15:
    - 16h: Euroméditerranée: a real estate project that can welcome the inclusive, digital training centers needed for the economy of the future
    - 17h: Overview of the metro area, four flagship projects
  • Thursday, March 16:
    - 9h: Update on the market for office space with Laurent Vallas, Regional Director of JLL France and Stéphane Ghio, Director of Economic Development for Euroméditerranée.