AOL tells us : Down with clichés

News
AOL tells us : Down with clichés
13 January 2005 /
Let's tell everyone on the phone!  Nowadays, no-one sets up a company in Provence "only" for the "dancing" sea, stridulating cicadas, the sun that "perfumes the skin", Marseille's famous pastis that quickly brings a bit of color to the palest face, and to join the never ending procession of pilgrims following the footsteps of Marcel Pagnol and Paul Cezanne like a string of rosary beads - this style of regional marketing seen in the old days is gone forever, and AOL is the living proof!  The Internet access provider chose Marseilles for its French call center after being attracted by a wide range of advantages and surroundings;  Christophe Famechon, AOL's General Manager, joined us on the telephone to confirm strategic choices made by local players in this sector.  Verbatim version…
Overview

Let's tell everyone on the phone!  Nowadays, no-one sets up a company in Provence "only" for the "dancing" sea, stridulating cicadas, the sun that "perfumes the skin", Marseille's famous pastis that quickly brings a bit of color to the palest face, and to join the never ending procession of pilgrims following the footsteps of Marcel Pagnol and Paul Cezanne like a string of rosary beads - this style of regional marketing seen in the old days is gone forever, and AOL is the living proof!  The Internet access provider chose Marseilles for its French call center after being attracted by a wide range of advantages and surroundings;  Christophe Famechon, AOL's General Manager, joined us on the telephone to confirm strategic choices made by local players in this sector.  Verbatim version…
Overview

Silhouette
PROVENCE PROMOTION