Aix-Marseille-Provence showcases its leading role in the Mediterranean transformation at the SIMI property fair

Visit us at the ONE PROVENCE stand – E59 Hall Ternes, level 1

Provence Promotion is participating in the annual SIMI business property fair that is being held from 12 to 14 December at the Palais des Congrès in Paris. The agency is working alongside the Aix-Marseille-Provence Metropolis, the Euroméditerranée public development body, the Port of Marseille Fos, and the Marseille Provence Airport to promote the territory’s advantages and generate interest among potential investors. This not-to-be-missed event is an important strategic opportunity to reach key economic decision-makers and property managers.

At a stand (E59 - Hall Ternes, level 1) adorned with the new visual identity of the One Provence brand for the Aix-Marseille metro area, Provence Promotion will be offering a workshop on the theme of “Taking inspiration from the workplaces of the future”. The workshop will be an opportunity to showcase the innovative working environments in Aix-Marseille-Provence!

The SIMI business property fair is aimed at the entire community of commercial property professionals: investors, developers, architects, urban planners, end-users, asset managers, and property-related service providers. It thus offers a complete and fully diversified representation of the stakeholders in the sector.

Industry experts, business leaders, and key opinion leaders take part in conferences and debates to discuss current issues, emerging trends, and best practices. In 2022, the SIMI welcomed 26 000 visitors and more than 450 exhibitors.

For the Aix-Marseille-Provence area, which will be represented under the One Provence banner (stand 59 - Hall Ternes, level 1), the property trade fair will provide an opportunity to promote its attractiveness, explore partnerships, and maintain its position at the forefront of economic and real estate trends.

Property investors can discover all the advantages of Aix-Marseille-Provence

To demonstrate Aix-Marseille-Provence’s strengths and attract investors and businesses, the main bodies involved in promoting the territory’s economic attractiveness organized a program of workshops and conferences at the One Provence stand to answer questions about the metro area’s economic landscape, state of connectivity, and investment opportunities linked to local urban development projects and innovations in the services sector.

Schedule of Aix-Marseille-Provence workshops

Tuesday 12 December

• 11h30: Taking inspiration from the workplaces of the future
• 17h: Business property market update

Wednesday 13 December

• 11h30: The real-world appeal of France’s #3 business district: they chose Euroméditerranée
• 14h30: Aix-Marseille-Provence, the territory at the heart of the Mediterranean transformation
• 17h: Investment opportunities in Aix-Marseille-Provence, followed by a tasting of Provence wines.

Thursday 14 December

• 9h30: Club de l’Immobilier Marseille Provence breakfast: “Reinventing housing”

“Taking inspiration from the workplaces of the future”, an exploration of innovative sites

In June 2023, Provence Promotion, the Ubiq consultancy, and Euroméditerranée joined forces to help property managers from across the country discover the innovative workspaces in the Aix-Marseille-Provence metro area.

Ubiq is a firm of office property experts that helps companies find the right workspace anywhere in France. Its name, like ubiquity, evokes a broad presence as well as the flexible working possibilities that are so important to today’s employees and that are changing the real estate strategies of companies.

The “Taking inspiration from the workplaces of the future” workshop will provide insights into the workplace ecosystem and offer an opportunity to discuss market developments with Mehdi Dziri, the Managing Director of Ubiq, and Carlos Martins, the Head of Workplace Innovation at Allianz France.