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> Birth of the "BabySmart Club" - March 2004

Eight local companies operating on the microelectronics market have decided to join forces under the "BabySmart Club" banner.
Initially promoted under the name of "BabyGem" by Guy Guistini, General Director of Provence Promotion and Jean-Pierre Gloton, co-founder of Gemplus, the "BabySmart Club" is now being created for all small and medium businesses operating in the Provence microelectronics value chain.
ASK, ASPECTS SOFTWARE, IMPIKA, INNOVACARD, I2E STELLA, INSIDE CONTACTLESS, TAGSYS and SPS have already agreed to join the Club, on the initiative of Paul Morgavi, CEO of IMPIKA. Others could soon be joining them.
The aim of this operation is to demonstrate the technological and economic weight of these companies, which is symbolic when they are taken individually but significant when they are grouped.
To quote Paul Morgavi: "The "BabySmart Club" shows that there is a wealth of small companies alongside the well-known local microelectronics players. A multitude of players, operating between silicon foundries and the market, in packaging, traceability, security, contactless systems, etc."
This club will enable these companies to network, pool their resources, combine their efforts and share their experience.
The goal is also to enhance the value of their know-how and promote the formation or establishment of other small and medium businesses within the "Provence Smart Valley", operating in the Provence microelectronics value chain.
With the help of Provence Promotion, the BabySmart Club will act as a showcase for promotions and communications abroad.
Provence Promotion's General Director Guy Guistini adds: "This is a concept of identity, aiming to promote and revalue a significant portion of the Provence microelectronics value chain: Smart & Secure Solutions. By promoting "BabySmarts", Provence Promotion hopes to increase the legibility of this value chain and its industrial players in France and abroad, with a view to facilitating the lobbying of territorial and European authorities. This concept naturally extends into the Home Sweet Home operation in the interconnection and micropackaging sector. Most of these companies have benefited from the support, advice and assistance of Provence Promotion and the District Council."

"BabySmart" contact details
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