Amaris is an independent European leader in the Technology Consulting and Management markets, that chose to set up shop in Provence. This Group was founded in 2007, and as part of its growth strategy, it was looking for an area with great potential. That is why it chose to invest in Aix-en-Provence, where it opened a new office and hired 40 people.
This office allows Amaris to diversify its expertise and to conquer new markets both in France and abroad.
Arnaud Brizzi, Director for Eastern France, Luxembourg, and Germany explained that, "Amaris' goal is to support clients as they implement their projects, and in this spirit, the company has not stopped developing its areas of expertise."
Today, the company is heavily involved in business studies and management, IT-IS (Information Technology and Services), telecommunications, engineering, and high tech, as well as biotechnology and pharmaceuticals. It is pursuing a strategy of voluntary internationalisation by multiplying its locations in order to diversify its business lines.
Thanks to this international character, there are more than 75 nationalities represented within the Group. It has 2,050 employees working on behalf of 500 clients around the world, generating a turnover of 105 million euro in 2015.
This development policy lead to several new sites opening abroad this year in Toronto, Valencia, Mexico City, and Mauritius, but there were also new openings in France, to Provence's benefit.
Anchoring Business and Talent
In 2013, when the Amaris Group decided to come to Aix-en-Provence, it created a new anchorage point to centre its French network.
Arnaud Brizzi excitedly explained, "The region has true market potential thanks to its many start-up incubators and to the availability of hireable managers and consultants in the local market. Amaris has formed partnerships with several schools in the region, such as the Kedge Business School, the Ecole des Arts et Métiers, and Centrale Marseilles, and it is not shy about hiring directly from these institutions. That is a serious advantage, especially when you realise that the company's most important investment is in staff recruitment. All in all, 50 people are hoping to join Amaris in the long term thanks to the opening of its Aix-en-Provence site.
The fact that Provence is a breeding ground for talented managers (Guillaume Teppa, for example, the local Senior Manager, is originally from Marseilles and has worked for Amaris in France for four successful years) was not, however, the only reason the company chose it Amaris also hopes to grow its presence in the domestic and international markets by diversifying its expertise from its base in Aix-en-Provence.
By developing a new skill centre and new production models, the company hopes to use Provence as a base to open itself more to North African markets, and to reduce costs by optimising links with clients located abroad.
Provence should, therefore, provide the company with extra credibility that will allow it to target new markets and extend its collaborative efforts to other countries around the world.